01
Paid Media
Meta, Google, YouTube and LinkedIn. Strategy, targeting, creative testing and budget management, tied to the numbers that actually matter.
Selected work
Work we're proud of.
A few accounts from the last 12 months: what broke, what we did, what moved.
B2B SaaS
01 / 05
4× demo volume. MQL quality went up, not down.
A B2B SaaS tool getting 12 demo requests a month from Google Ads with poor intent. We rebuilt the keyword strategy, rewrote the landing page and introduced LinkedIn retargeting to close the funnel.
Google Ads
LinkedIn
4× demos
−30% cost/demo
Read the case
Healthcare · Lead Gen
02 / 05
38% lower CPL. Every month, for 6 months straight.
A dental chain with 4 locations paying ₹2,800 per consultation enquiry. We rebuilt their funnel: new landing pages, intent-led copy and a bid strategy that stopped chasing the wrong audience.
Google Ads
Landing Pages
−38% CPL
12/12 targets
Read the case
D2C Skincare
03 / 05
2.1× ROAS in 90 days. No new creative budget.
A skincare brand spending ₹1.2L/month on Meta with flat ROAS. We restructured campaigns, killed three ad sets burning 40% of the budget, and rebuilt audience layers from scratch. ROAS went from 1.4 to 3.1 in 12 weeks.
Meta Ads
Creative Testing
2.1× ROAS
+₹4.8L revenue
Read the case
EdTech · Conversion
04 / 05
47% lift in demo-to-paid conversion in 6 weeks.
Counsellors were burning out on cold leads and demo-to-paid was stuck at 7.6%. We rewrote the booking flow with pre-qualification, built intent-based routing, and killed every campaign that wasn't converting to paid.
Meta Ads
+47% demo-to-paid
−22% cost per demo
2.3x counsellor output
Read the case
Fashion · D2C
05 / 05
₹45L in 3 days. Every rupee spent on ads returned six.
Previous sales had underdelivered on boosted posts. We built a proper launch campaign with warm audience layers, countdown creative, and moved budget in real time across all 3 days based on what was actually performing.
Meta Ads
Creative
6x ROAS
₹45L revenue
Talk to us about this