Healthcare · Dental · 02/04
Each clinic was running its own ads. Nobody knew what was actually bringing patients in.
The situation
A dental chain with 14 locations across Mumbai had each clinic manager running their own boosted posts. Total monthly spend: ₹3.2L across 14 separate ad accounts. There was no central reporting, no shared audience data, and no way to know which location was efficient and which was burning money.
Walk-in attribution was zero — the front desk logged every new patient as "word of mouth" regardless of how they arrived.
What we did
Pulled all 14 clinics into one Business Manager with shared audiences and centralised reporting. Built a single dashboard showing CPL, booked appointments, and show rates by location.
Built hyperlocal campaigns for each clinic targeting a 3km radius. Cut irrelevant impressions immediately. Separate creative sets for high-value treatments (implants, aligners) vs routine visits.
Wired the chain's CRM (appointment booking software) directly into Meta's offline conversions API. First time they could see a direct line from ad click to seated patient.
The results